Our Founder

With over a decade of experience in the dietary supplement industry, Phil Hixon serves as the Vice President of Sales at a supplement manufacturer and is a partner at Supplement Brand Builder. Throughout his career, Phil has consulted with over 25,000 brands, guiding formulation, product development, and manufacturing strategies. His collaborations include notable companies such as Bulletproof, Amway, SlimFast, and Onnit, helping them navigate the complexities of manufacturing, product launches, and market positioning.​ Phil’s expertise spans various dosage forms, including capsules, tablets, softgels, gummies, liquids, and powders. He possesses in-depth knowledge of packaging solutions, ingredient sourcing, and staying abreast of industry trends. His insights have been featured on industry podcasts, and he actively contributes to discussions that shape the future of dietary supplementation.​ Prior to his tenure in the supplement industry, Phil honed his sales skills in real estate,